Matthew Ford, member of unsung grimy industrial-noise-pop heroes Factums, loves some raucous and rambling lo-fi goodness. Ford’s Yvas/Son/Ace roots start in 2009 with a tape and LP on Night People before his Unsung LP (also on NP) as well as this confusingly titled Unsung 7″. While the LP 20 tracks of elegantly demented material, this 7″ is seven brief but highly concentrated psych-punk-noise, none of which appear on the actual LP itself.
Openers “Please Don’t Go” and “Standing In Your Own Little World” offer a Swell Maps/Jacobites/Nikki Sudden/Epic Soundtracks-informed bombast with demented sweetness. Busted drum machines, scratchy guitars, and dissonant melodies are pretty catchy, enough to recall a dirtier Beat Happening covering The Fall. The vibes continue across both sides here, creating a curious and inviting air that only cements Kill Shaman’s ramshackle reverence for beauty in noise. It’s short and sweet, but the Unsung 7″ only adds to the Factums’ overall domination of busted experimental synth pop.
