The music video hype isn?t half as big as it was when MTV started killing radiostars in the early 1980s. Still, millions of dollars, tons of bling and truckloads of wobbly ass are mandatory when promoting albums and singles. You got to have a musicvideo, if you don?t; you won?t chart; you aren?t pop; you simply don?t matter.
For the masses this ridiculous statement is actual reality and Hollywood hotshots equally pride themselves for their bigger is better mentality. The noise scene isn?t one to cater to the masses? needs so when visual artists and noise musicians get together to put together a DVD of videoclips, they?re not in it to make a buck, they want to make a difference. And that?s where this DVD not only succeeds, it?s a mindfuck to be reckoned with and likely to set a standard as far as visuals and noise music go.
Yoshi Sodeoka, aka C505, aka mindfuck-dealer and visual artiste co-signs for the music with Seattle based and self-aclaimed post-industrial noise artist, Sean Rooney. Besides the lively noisescapes he?s produced eight of the thirteen visuals, the last five each directed by different video directors. Sodeoka applies a retro-ish attitude towards video. Analogue, aciddream inspired motives swirling around, morphing into everything imaginable and just straight up mindboggling pretty much all the time.
Music and visuals were created simultaneously which enhances the complete experience by another notch. Sometimes glitchy and subtle but mostly ferociously blazing a bloody trail through your consciousness. With the lights out, feeling sleepy and strung out you actually find yourself inside
the videos, picking your own brain apart while shitting out your ears. 9/10 -- Joris Heemskerk (10 July, 2006)